In my review of the Orion,
I included a photo of the watch on black, pink, and grey striped NATO
with #STRAPS4ACURE engraved on the keeper. It later dawned on me that I
never mentioned this strap on my site, and did not explain it in the
review. What was I thinking? It's a glaring oversight that I will now
correct.

The hashtag came from Instagram watch enthusiast @mikeswatches. In
February 2015, Mike's wife was diagnosed with breast cancer, shortly
after the birth of their son. The Instagram watch family (#watchfam)
expressed its support, but he wanted to do more. As he assisted his wife
through her treatment, he got the idea of a watch strap to raise funds
for research, and as a way for the watch community to promote awareness
and show support for all those affected.
Crown & Buckle answered the call, producing the dapper nylon piece
you see here, and offering it for sale with 100% of the proceeds going
to the Breast Cancer Research Foundation. To date, the project has raised over $18,000. One strap auctioned by a fellow watch nerd fetched over $1000 for research.
The strap is 20mm wide, 1.25mm thick, and 280mm long with polished
hardware. It looks fantastic, sells for just $16, and does its part to
battle breast cancer. Only 100 remain in stock so get on over to Crown & Buckle, order yours, and spread the word with #straps4acure.

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